OTT players seek recast of broadcast ministry’s accessibility norms, call timelines unworkable

The over-the-top (OTT) platforms, working in alignment with industry bodies the Internet and Mobile Association of India (IAMAI) and the Indian Broadcasting & Digital Foundation (IBDF), have raised concern over the Ministry of Information and Broadcasting’s draft accessibility guidelines for streaming services.

While the sector supports the government’s objective of improving content accessibility for persons with disabilities, the OTT platforms said the proposed rules are impractical, financially onerous, and risk hurting India’s rapidly expanding digital video market.