AI-assisted microdrama content share could rise to about 80% in 18 months: Experts

Rapid adoption of artificial intelligence (AI) is changing the content dynamics of the microdrama segment of India’s entertainment industry.

The share of microdrama content created with the help of AI is likely to rise to as much as 80% over the next 18 months from 20-25% now, founders of microdrama mobile applications told ET.

Since the beginning of AI usage, visual consistency in a microdrama series has been a key challenge.