PayU launches Agent HQ, an AI agent store for SMB merchants
PayU has announced Agent HQ, a dedicated AI agent store designed for Indian SMB merchants. The platform allows businesses to deploy specialised AI agents for every stage of commerce—from improving discoverability on AI shopping platforms to simplifying daily payment operations and powering custom conversational AI experiences.
With nearly 50% of search traffic shifting to AI agents and AI‑referred shoppers converting up to three times better, PayU aims to give SMBs a level playing field.
