Ashwini Vaishnaw launches initiatives aimed at boosting media and entertainment sector

New Delhi: Information and Broadcasting Minister Ashwini Vaishnaw on Monday launched three major initiatives aimed at strengthening India’s media and entertainment sector and promoting the creative economy.

The three measures are: National AI Skilling initiative in partnership with Google and YouTube through the Indian Institute of Creative Technologies (IICT); MyWAVES, a citizen creator platform on WAVES OTT; and the rollout of Advanced Electronic Programme Guide (EPG) and in-built satellite tuners in television sets for enhancing access to DD Free Dish services.

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