Digital advertising surge and live experiences push India’s M&E sector past Rs 2.78 lakh crore

India’s media and entertainment (M&E) sector grew 9% year-on-year to Rs 2,78,000 crore in 2025, driven by digital media, advertising, and live events, according to the FICCI-EY Media & Entertainment Report 2026. The sector is expected to reach Rs 3,30,000 crore by 2028, growing at over 7% CAGR.

Digital media became the largest segment, crossing Rs 1 lakh crore for the first time, with digital advertising up 26% to Rs 94,700 crore, accounting for nearly two-thirds of total ad revenues. E-commerce and point-of-sale advertising surged 50% to Rs 22,000 crore.