Nvidia CEO Jensen Huang seemingly ‘realises’ that Google, Microsoft and Meta are set to eat the company’s lunch

Jensen Huang built Nvidia into a $4.5 trillion empire on a deceptively simple premise: one chip, every workload, everywhere. For years, it worked spectacularly—CUDA locked in developers, GPUs became the default backbone of the AI boom, and rivals barely registered. Nvidia commanded over 90% of the AI accelerator market, posted 75% gross margins, and watched its stock climb to heights that made it the most valuable company on the planet. But the AI hardware market is shifting in ways that Nvidia can no longer afford to ignore, and Huang’s decision to unveil a brand new inference-focused chip at next week’s GTC developer conference—the first product from December’s $20 billion Groq acquisition—is the clearest signal yet that even he knows the old playbook has limits.