Bharti Airtel rolls out free subscription to Adobe Express Premium to 360 million users

NEW DELHI: India’s Bharti Airtel has partnered with US-based creative computer software maker, Adobe, to offer the Adobe Express Premium for free to its subscriber base of nearly 360 million for one year, as the telecom carrier seeks to tap into the growing creator economy and expand access to artificial intelligence (AI)-driven tools nationwide.

This partnership will enable Airtel subscribers to create high-quality social assets, marketing materials, short videos, and more, via Adobe Express Premium.