Google’s Gemini enters IPL as sponsor in Rs 270 crore, three-year deal

Mumbai: Google-owned Gemini has signed a three-year sponsorship deal with the Indian Premier League (IPL), a partnership estimated at Rs 270 crore, said people aware of the development.

The deal underlines the growing push by artificial intelligence (AI) platforms into Indian cricket.

It comes after ChatGPT became a sponsor of the Women’s Premier League late last year under a two-year deal valued at Rs 16 crore.