Sony Pictures Networks India explores South push amid slowdown in Hindi market
Sony Pictures Networks India (SPNI) is undertaking a strategic recalibration, expanding its footprint in South India at a time when Hindi general entertainment channels are under pressure on viewership and monetisation from over-the-top platforms, even as linear television remains resilient in the region.
The company operates 28 linear television channels across Hindi, English, Marathi, and Bangla, spanning general entertainment, movies, kids and sports. While SPNI has a presence in select regional markets such as Marathi and Bangla, its scale in these markets remains limited, while South India remains a major vacuum in its portfolio.
