‘Promise’ that made Airtel join Reliance Jio and Vodafone-Idea to tie-up with Google to take on WhatsApp in India

Bharti Airtel finally seems set to join Reliance Jio and Vodafone-Idea to take on WhatsApp in India. According to a report in Economic Times, Airtel has joined forces with Google, after a year of keeping a distance with the US technology company over offering Rich Communication Services (RCS) messaging on the Indian telecom operator’s network. Both companies have signed a deal that would see Airtel soon start offering RCS – positioned as a successor to traditional SMS – using Google’s platform.

What made Airtel stay away from Google RCS so far