Nothing sees India as next China, expands local push

New Delhi: UK-based smartphone maker Nothing is betting on India, both as a consumer market and as a manufacturing hub. Having become the fastest growing smartphone firm in India for the past six quarters, it is now planning to expand production of wearables in the country.

“(In) India, we see massive opportunities, especially the role that India has to play on a global level… we want to be building from India to the world. We started kind of relocating the operations as well for sub-brand CMF to leverage the Indian capabilities because we see India as basically what China was 10 years ago,” Akis Evangelidis, cofounder of Nothing, told ET.