Netflix mobile app gets Instagram Reels-like feed, AI search: What’s new

Netflix is testing a series of smart upgrades to its mobile app and preparing a redesign of its TV interface, aiming to make content discovery more intuitive and personalised. On mobile, the app will soon feature a vertical video feed similar to Instagram Reels and introduce an AI-powered search experience. Meanwhile, the TV app will receive a revamped homepage designed for easier navigation. These updates are expected to roll out in the coming weeks.