TV ad volumes of India’s top 10 advertisers drop by 14.6% in a year
India’s top 10 television advertisers cut back on television commercial (TVC) volumes significantly over the past year, with average weekly TV ad time dropping by 14.6 per cent, according to the latest data from the Broadcast Audience Research Council (Barc) India. The decline points to a possible shift in marketing strategies, cautious spending, or seasonal budgetary adjustments across sectors.
