Airtel eyes market leadership with Tata Play merger

Bharti Airtel’s plan to merge with Tata Group’s Tata Play is a strategic move to capture more premium customers, leverage existing fibre infrastructure, and strengthen its position against Reliance Jio, analysts say.

If the merger goes through, it will create the undisputed leader in the paid DTH sector, strengthening Airtel’s position in the increasingly competitive telecom and entertainment landscape.