Meta ad revenue growth more than doubles Google Search as AI reshapes online advertising market

Meta and Google have dominated the online advertising market for nearly two decades. Both companies have made billions of dollars by showing advertisements to millions of people across their platforms. However, the rise of artificial intelligence (AI) tools such as ChatGPT is changing how people search for information and discover products online, creating different challenges for the two companies.

Meta’s advertising business is now growing more than twice as fast as Google’s Search business.