‘Just making a good show or film no longer enough,’ says Gaurav Banerjee
India’s media and entertainment industry has an opportunity to build globally recognised creative businesses and intellectual property (IP) that travels across platforms and markets, says Gaurav Banerjee, chairman, CII National Council on Media & Entertainment, and MD & CEO, Sony Pictures Networks India. In an interview with Viveat Susan Pinto, Banerjee discusses AI, the future of storytelling and television’s growth potential. Excerpts:
