Toing pulls ahead in budget food delivery race

Swiggy’s budget food delivery app Toing has expanded to 50 cities in less than 10 months since its launch in Pune, pulling ahead of rival Rapido’s Ownly in the emerging low-cost food delivery segment, according to people aware of the development.

The rapid rollout contrasts with Rapido’s strategy. Ownly, which triggered the budget food delivery battle when it launched in Bengaluru in August 2025, remains limited to the city despite originally targeting a presence in 10 cities by July 2026.