Value, not velocity: Neighbourhood stores take on quick-commerce

While quick commerce companies battle over faster deliveries and expand into smaller towns, a new breed of neighbourhood value supermarkets is quietly gaining ground by targeting consumers who prioritise affordability over speed.

Small-format grocery chains such as SuperK, Apna Mart, SAVOmart, 7xBasket and Grocery4u are expanding across cities and emerging markets by catering to households earning Rs 25,000-50,000 a month, offering a shopping experience that sits between a traditional kirana and a large supermarket. The model has also begun attracting investor interest as organised retail looks beyond premium urban consumers.