TV ratings blackout may stretch beyond weeks, disrupting festive ad plans
The deadlock over the renewal of the Broadcast Audience Research Council’s (BARC) licence is unlikely to be resolved anytime soon, informed sources have told FE, prolonging a television ratings blackout that has disrupted India’s Rs 38,000-crore TV advertising market ahead of the crucial festive season.
The Ministry of Information and Broadcasting (MIB) on Wednesday (July 1) directed BARC to suspend publishing TV ratings across genres until its licence is renewed under the Television Ratings Policy, 2026. It has also asked the ratings agency to suspend subscription billing to broadcasters during the blackout.
