As micro-dramas surge, ‘vertical actors’ find fame and fortune

India’s booming micro-drama industry is giving rise to a new category of performers calling themselves “vertical actors”, as short-form storytelling platforms emerge as an alternative to television and streaming services.

Actors, producers, and app founders told ET that emotionally charged performances, stronger roles, rapid audience recognition, and the ability to build dedicated fan bases are drawing talent to the format.

Established vertical actors typically work on at least three series a month, earning Rs 1-3.5 lakh per project, giving financial security in addition to the recognition, according to producers.