Apple caught in memory crunch as AI chip demand pushes Mac and iPad prices higher

The global memory and storage chips armageddon is forcing Apple to hike the prices of its Macs and iPads. In a statement, Apple attributed the extreme step to “the rapid expansion of AI data centres”, which has “created an extraordinary surge in demand for memory and storage”.

“We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac,” the statement reads. iPhone prices were unchanged.