Apple raises prices of MacBooks, iPads as memory and storage chip costs skyrocket
Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry’s datacenter buildout.
The move does not affect Apple’s main cash cow, the iPhone. But it would take starting price of the Neo – its lowest priced laptop aimed at winning market share from affordable Windows and Chromebook laptops – from $599 to $699 months after launch.
