YouTube is now India’s prime-time screen, says Gunjan Soni

YouTube is now India’s “prime-time screen”, where “internet authenticity meets cinematic quality on the largest canvas in the home”, Gunjan Soni, Country Managing Director, YouTube, said at an industry event.

Soni said YouTube has “collapsed the distance between different video formats and different entertainment ecosystems, bringing them all onto India’s largest screen” and is scaling its Connected TV (CTV) presence through “a fluid multi-format viewer journey with a completely diversified slate of premium content.”