Prime Video eyes greater audience scale through unified AVOD-SVOD service in India
Mumbai: Prime Video is looking to increase its audience scale in India by bringing together its advertising-supported video-on-demand (AVOD) and subscription video-on-demand (SVOD) businesses following the integration of Amazon MX Player with Prime Video, Gaurav Gandhi, vice president, APAC & ANZ, Prime Video and Amazon MGM Studios, said at an industry event.
“In India, we are super excited about bringing our AVOD and SVOD businesses together, substantially increasing audience scale by creating a unified service,” Gandhi said.
