Zee Entertainment earmarks 15% of football subscription revenues for talent development
Zee Entertainment Enterprises (ZEE) today said it will allocate 15% of Zee5’s football-related subscription revenues towards football development in India, with the initiative aimed at identifying, training and nurturing young talent across the country.
The announcement comes days after Zee5 launched FIFA-related subscription packs priced at Rs 799 for three months and Rs 1,699 for 12 months. ZEE acquired FIFA media rights for India till 2034, pipping JioStar and Sony Pictures Networks India.
