ZEE launches ‘Aapka Apna ZEE’ campaign highlighting community and togetherness

ZEE Network has introduced a new brand identity under the tagline Aapka Apna ZEE, accompanied by a multi-lingual campaign designed to reflect India’s cultural diversity and emphasize the theme of togetherness.

The campaign includes a series of films released across seven language markets. Each film features local characters and stories that represent the unique social and emotional fabric of the respective communities. The central message driving the campaign is “Saath aane se baath banti hai” — underscoring how collective efforts and shared moments help overcome challenges and foster support.