Rapido enters food delivery business: Plans to compete against Zomato, Swiggy with a different food delivery model

Rapido is entering the food delivery segment with a new platform that charges restaurants a fixed fee per order, according to a proposal to restaurants seen by Reuters on Monday, as the Indian ride-hailing platform looks to compete with Swiggy and Eternal‘s Zomato.

Swiggy and Zomato charge commission fees ranging from 16% to 30% on restaurant partners. Restaurants argue this forces them to inflate menu prices on these platforms, resulting in higher prices for consumers compared to in-store dining.