Google defends ad tech as safe, says it’s competitive with Meta, Amazon

Google’s technologies offer advertisers and publishers a safe ecosystem of tools to transact amid the intensely competitive world of online advertising, the company argued in federal court this week to counter Justice Department allegations that it is an illegal monopoly.

In a federal antitrust trial, enforcers allege that Google has monopolised the technology used to buy and sell website ads, harming publishers and advertisers in the process.