Myntra goes global with Singapore launch, targets Indian diaspora
Fashion and lifestyle e-commerce platform Myntra on Monday announced its foray into Singapore as part of its growth strategy.
The move, targeted at around 650,000 Indian diaspora in the Lion City, is part of Myntra’s broader growth strategy, aiming to tap into new customer segments and build stronger international brand affinity over the coming years, Myntra said in a statement.
