Myntra launches Myntra Global in Singapore, targets Indian diaspora

Online fashion retailer Myntra has forayed into the international market with the launch of Myntra Global, marking its first direct-to-consumer expansion outside India. The Walmart-owned company is entering Singapore in a move targeted at the 650,000-strong Indian diaspora. It will offer handpicked, trendy Indian fashion styles, while also providing a seamless and hassle-free shopping experience to its customers in the country.