Apple hires ex-Google executive to head AI marketing amid push to improve Siri

Apple on Friday said it has hired Lilian Rincon, who ‌previously ⁠spent nearly ⁠a decade at Google overseeing its shopping and assistant products, as the vice president ⁠of product ‌marketing for artificial intelligence, reporting ⁠to its marketing chief Greg “Joz” Joswiak.

The hire comes as Apple is readying an improved version ‌of Siri, its virtual assistant, for release ⁠this year, rebuilt with technology from Alphabet’s Gemini AI model.