YouTube TV viewers could face longer 30-second unskippable ads

Watching videos on a TV through YouTube may soon come with longer ad breaks. The platform is testing a change that could show 30-second ads that viewers cannot skip while watching videos on the YouTube TV app. This means some ads that people could previously skip after a few seconds may now play for the full half-minute without any way to bypass them.

The change mainly affects people who watch YouTube on smart TVs and streaming devices.