YouTube partners with Balaji Telefilms to launch exclusive premium shows
YouTube has entered into partnership with Ekta Kapoor’s Balaji Telefilms Ltd to launch five exclusive premium shows. The collaboration promises to combine Balaji’s creative vision with YouTube’s global distribution and monetization capabilities, bringing audience-first content experiences to viewers worldwide. Built on a shared vision of making compelling stories more accessible and culturally relevant, the partnership will deliver a slate of five original shows spanning 200 episodes. Produced in 4K, these digital-first originals will be available globally, designed for today’s on-demand, connected audiences.
Gunjan Soni, managing director – India, YouTube, said: “The future of TV has to be designed around a digital-first audience that wants the best of both worlds: high-quality shows on the biggest screen in the home, with the flexibility of on-demand.
