Paytm ahead on monetisation, diversified business model gives it edge over peers: BofA

New Delhi: Noida-based payments major Paytm has pulled ahead in its monetisation journey compared to peers, driven by a more diversified mix across high-monetisation categories such as merchant lending and financial services helping it improve profitability, positioning it strongly within India’s evolving fintech landscape, according to a BofA Global Research report.

BofA says Paytm continues to extend leadership in medium to high-monetisation segments such as merchant payments and lending, placing it ahead of rivals with a diversified revenue mix.Also Read: Walmart-backed PhonePe targets up to $10.5 billion valuation in India IPO