TCS urging staff to use AI despite risk to revenue, CEO says

Tata Consultancy Services is urging employees to use artificial intelligence tools to deliver work faster and cheaper, even if it eats into the company’s revenue, the CEO of India’s largest software-services provider said on Wednesday.

The comments ‌come as ⁠investor ⁠concerns about AI disrupting the Indian IT sector’s traditional, labour-heavy ​operating model have wiped off about $68.6 billion market value in February.

“We ​are telling associates that if you find that you can do something faster, better, cheaper with AI, ​you should probably go and tell ⁠your customers, ‌even if it cannibalises revenue,” CEO ​K Krithivasan ​said at the Nasscom Technology and ⁠Leadership Forum in Mumbai.