Apple to prioritise premium iPhone launches in 2026 amid memory crunch: Report

Apple is prioritizing production and shipment of its three highest-end iPhone models for ⁠2026 while delaying the rollout of its standard model due to a marketing strategy shift and supply-chain constraints, Nikkei Asia reported on ‌Friday, citing ‌four people with knowledge of the matter.

Reuters could not immediately verify the report. ‌Apple did not immediately respond to a Reuters’ request for comment outside regular business hours.