AI is reshaping how audiences discover and engage with content: JioStar’s Kiran Mani

Artificial intelligence is steadily reshaping how audiences discover, watch and engage with content, said Kiran Mani, CEO – Digital, JioStar, speaking at the Indian Digital Summit 2026 organised by Internet and Mobile Association of India (IAMAI) in Bengaluru on Thursday.

In a session moderated by Delshad Irani, Mani said the current phase of AI feels similar to the transition from BlackBerry devices to smartphones, when technology became more intuitive and user-friendly. He said AI is now doing the same for content consumption by making experiences faster, simpler and more natural for users.