BBC announces landmark ‘partnership’ with YouTube
By
Binu Mathew
London: The BBC announced Wednesday a landmark new deal with American video platform YouTube which it said will showcase “the best homegrown storytelling and news from across” the British broadcaster’s output.
The “strategic partnership” will see the BBC “expand” its activities on the video streaming platform, including producing tailor-made content targeting YouTube’s younger audiences, a BBC statement said.
The new content will include adverts when viewed from outside of the UK, a BBC report on the deal said.
