TV advertising volumes dip in 2025 as streaming services gain
Mumbai: Television advertising volume fell in calendar 2025, reflecting a ban on real money gaming (RMG), cuts in TV ad budgets by key categories, and a shift in spending towards digital platforms such as connected TV (CTV) and over-the-top (OTT), said industry executives.
Advertising volume fell 11% during the year, according to TAM data.
A government ban on RMG wiped out ₹7,000 crore in ad spends last year. Dream11 and My11Circle were among the biggest TV advertisers, especially in sports programming.
