JioHotstar to invest Rs 4,000 crore for South Indian content push
Streaming service JioHotstar on Friday announced that it will be investing Rs 4,000 crore over the next five years to strengthen South India’s creative economy.
The announcement was made during a star-studded event here attended by leading figures from the region’s film and television industries.
Sushant Sreeram, Head – SVOD Business & Chief Marketing Officer at JioStar, said the investment forms part of a broader collaboration with the Tamil Nadu government.
