From AI to exports: 4 revelations from CII’s $100 billion white paper for media & entertainment sector

India’s media and entertainment (M&E) sector is projected to grow at 9.8% a year, significantly faster than the global average, and could touch $100 billion by 2030 if key policy reforms are implemented, according to a new CII white paper released yesterday.

Speaking at the event, Sanjay Jaju, Secretary, Information & Broadcasting Ministry, said the industry must act quickly as technology reshapes content creation. “AI is transforming entertainment.