Instagram may soon allow you to tune your Reels algorithms

Instagram has started testing a new feature that lets users fine-tune the content they see in their Reels and Explore feeds. The experiment, announced by Instagram head Adam Mosseri, aims to give users more control over the app’s recommendation system, a growing area of focus for the company as it balances engagement with personalisation.

According to Mosseri, the feature will allow people to “add and remove topics” based on their interests, effectively training the algorithm to show more of what they want and less of what they don’t.