‘We’re well above plan this festive season,’ says Pratik Shetty, VP marketing at Flipkart
As India’s festive shopping season kicks off, Flipkart is seeing strong momentum in its flagship Big Billion Days sale. From early-bird deals that spread demand to a surge in premium appliances post-GST benefits, the e-commerce giant is running well ahead of plan, says Pratik Shetty, vice-president – Growth and Marketing at Flipkart, in an interview with Ayanti Bera. Excerpts:
