OTT growth slows to 10%, but connected TV base soars to 129 M: Report

India’s OTT audience base has touched 601.2 million (60.12 crore) people in 2025, accounting for 41.1% of the country’s population, according to the fifth edition of The Ormax OTT Audience Report. The study, based on responses from 15,600 participants across urban and rural India, was conducted in June–July this year.