India powers Meta’s $10 billion business messaging market

Meta is betting on India as a key growth engine for its $10-billion global business messaging market, with paid messaging alone clocking a billion-dollar run rate, executives said.

“India is at the lead on each of our apps. WhatsApp is literally the largest user base in the world here. Clearly, India is a top-priority market for all our apps,” said Arun Srinivas, Meta India’s managing director and head, who was elevated to the role this June.