Should Eternal, Swiggy investors worry as Amazon enters quick commerce?

Amazon’s push into quick commerce in India has added a new dimension to one of the fastest-growing consumer internet markets. But for investors in incumbents such as Eternal, which owns Blinkit, and its rival Swiggy, the question is whether this global giant’s entry should intensify competition.

Emkay, JM Financial, Nomura, and Morgan Stanley suggest not yet.