Sony LIV bets on Asia Cup, originals to double direct subscriptions

Sony LIV, the streaming platform owned by Sony Pictures Networks India, is banking on cricket and a fresh slate of originals to drive its next phase of growth. With the Asia Cup at the center of its strategy, the platform aims to double its direct-to-consumer (B2C) subscriber base.

“This is the first time a cricket tournament of this scale is on Sony LIV. We believe this can pivot us into the next phase of growth,” Danish Khan, Business Head – Sony LIV, told ET.

Industry estimates put the platform’s paid subscriber base at 30–35 million, across both direct and bundled offerings.