Vodafone Idea inks content deal with MX Player
NEW DELHI: Vodafone Idea (Vi) has signed a content deal with MX Player to offer the latter’s expansive entertainment library to Vi users.
“This collaboration will enhance engagement by offering quality, mass-market entertainment to the wide base of Vi users at no extra cost,” the telco said in a statement Thursday, adding that the MX Player content will be accessible through the Vi Movies & TV application.
