Telecom content spends rise in FY25 with Jio in lead
Mumbai: Cumulative content spending by India’s private telecom operators rose in FY25, after falling in FY24, driven by Jio Platforms’ sharp ramp-up, even as Bharti Airtel and Vodafone Idea reduced their budgets. Collectively, the three companies spent ₹1,676 crore on content in FY25, compared with ₹1,335 crore in FY24 and ₹1,516 crore in FY23. According to its annual filing, Jio Platforms’ content costs surged 153% to ₹915 crore in FY25 from ₹362 crore in FY24.
Reliance Jio Infocomm, a subsidiary of Jio Platforms, had struck a content deal with JioHotstar to launch cricket packs around the Champions Trophy and Indian Premier League (IPL).
