Elon Musk says X to add ads in Grok AI chatbot as company aims to boost revenue
In a move that can be seen as a step to monetise X’s artificial intelligence (AI) capabilities, Elon Musk has announced plans to introduce advertising into the answers generated by the platform’s AI chatbot, Grok. This strategy marks a new direction for the company’s advertising business, which Musk is now directly overseeing following the departure of former CEO Linda Yaccarino, a report has said.
According to Financial Times, during a live broadcast discussion with advertisers, Musk stated that marketers would soon be able to pay for their products or services to appear within Grok’s responses.
